While the big broadcasters, cable networks and Hollywood studios are doing a good job of making their content available online in the U.S., international video fans have largely been left wanting. In particular, fans of South Asian or Bollywood content might have had a hard time finding anything but the most recognizable Bollywood movie titles. IP set-top box maker Verismo Networks is seeking to meet that demand with a new subscription service called Mela that will give viewers outside South Asia the ability to watch a wide range of live and on-demand Bollywood content.
Big productions, huge demand
Distributors like Netflix and Amazon have added some foreign-language content to their video offerings, but it generally pales in comparison to the amount that is actually produced in local markets. The South Asian movie and TV industry is a great example: Sab Kanaujia, general manager for Mela, says Bollywood studios typically produce three times more movies than Hollywood, and sell three to four times as many tickets. But since tickets in India cost so much less than the average theater in the U.S., box office revenues tend to be much lower. ...
http://news360.com/article/32982522
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