Brand Over Brain

Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands. <span s

* Duration 50:34, Published 5/9/14 1:13:29 AM

* Episode Download Link (46 MB): http://podcastdownload.npr.org/anon.npr-podcasts/podcast/510298/310889426/npr_310889426.mp3

* Show Notes: http://www.npr.org/programs/ted-radio-hour/

* Podcast Feed: NPR: TED Radio Hour Podcast (http://www.npr.org/rss/podcast.php?id=510298)

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