Look out specialized magazine iPad apps — you've gota new competitor that aims to turn any website intoa touch-and-swipe experience on tablets and smartphones with justa few lines of JavaScript.
Onswipe, which launched Tuesday, works by diverting iPad, iPhone and Android phone users froma publisher's webpage toa specialized HTML5 -driven page that behaves likea custom magazine app such as Popular Science and Wired magazine 's iPad apps or The Daily 's experiment of an app asa daily newspaper.
The difference is that Onswipe does all the work – for free. Publishers choose froma range of templates; providea way for Onswipe to get at the content in the publisher's database; and includea short line of code in their website.
And voila! Sites get instant appification — with magazine-like ads between stories. Those ads are sold and placed by OnSwipe, which shares the majority of the revenue with the publisher.
Onswipe Demo Video from Onswipe on Vimeo.
Onswipe's founder Jason Baptiste is aiming to be the publishing ...
http://feeds.wired.com/~r/wired/index/~3/l3x3ysue2Qs/
Shared via News360 for Windows Phone 7. Learn more at http://news360app.com.
Onswipe, which launched Tuesday, works by diverting iPad, iPhone and Android phone users froma publisher's webpage toa specialized HTML5 -driven page that behaves likea custom magazine app such as Popular Science and Wired magazine 's iPad apps or The Daily 's experiment of an app asa daily newspaper.
The difference is that Onswipe does all the work – for free. Publishers choose froma range of templates; providea way for Onswipe to get at the content in the publisher's database; and includea short line of code in their website.
And voila! Sites get instant appification — with magazine-like ads between stories. Those ads are sold and placed by OnSwipe, which shares the majority of the revenue with the publisher.
Onswipe Demo Video from Onswipe on Vimeo.
Onswipe's founder Jason Baptiste is aiming to be the publishing ...
http://feeds.wired.com/~r/wired/index/~3/l3x3ysue2Qs/
Shared via News360 for Windows Phone 7. Learn more at http://news360app.com.
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