Bloomberg: Apple's Mapping Fiasco Gives Rivals an Apology-Fueled Boost

Apple Inc."s map-software shortcomings - though vexing for many iPhone owners - have been a boon for makers of competing mobile-navigation tools.

AOL Inc. (AOL)"s MapQuest leaped into the top 20 on Apple's App Store, while start-up Waze Inc. said its downloads hit a record today after Apple Chief Executive Officer Tim Cook suggested that customers frustrated with his company's iPhone mapping software try services from a competitor. Apple also opened a navigation category within the online App Store.

The boost came after Cook issued a public apology for inadequacies with mapping software introduced last week. The tool has been widely faulted for unreliable landmark searches, routes that get users lost and a lack of public transit directions. The new mapping replaces Google Inc. (GOOG)"s service, which had been Apple's default navigation tool since the iPhone was introduced in 2007.

"This is going to be our biggest day ever," Noam Bardin, CEO of Palo Alto, California-based Waze, said in an interview. "I can't even predict where it's going to end."
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