Call it the Tim Cook effect.
IPhone map app start-up Waze got a huge boost today, thanks to a shout-out by Apple CEO Tim Cook in his letter apologizing for Apple's new, and widely-panned, iPhone Maps application.
After publicly apologizing for Apple's widely-panned new iPhone Maps application, CEO Tim Cook rattled off a list of alternative maps apps, including Google's Web-based map. Among them was Waze.
Apple also added a new featured section in the App Store pointing to alternatives to the new iPhone Maps application. Thanks to that push, Waze saw about a 40% bump in its downloads across the board today compared to its average downloads, CEO Noam Bardin told Digits.
Its downloads were also up following the launch of iOS 6, the newest iPhone operating system that included the new Apple Maps application. Waze has seen a 60% increase on daily downloads in the U.S. since the latest version of the iPhone operating system launched with Apple's new maps app, a Waze spokesperson said.
Waze is a start-up that collects map data from all its users, who can report traffic incidents and delays. It then gives directions based on that data, which is collected in real time, to find the fastest driving route. The more users contributing data, the more accurate the map — and Waze has 26 million users.
We talked with Mr. Bardin to find out more about what's happened to the app since Apple's Maps fiasco began. Here's an edited version of the interview:
Can you give me a bit of an update to what's going on with Waze? Start from the beginning.
...
http://news360.com/article/154808351
Shared via News360 for Windows Phone 7. Learn more at http://news360app.com.
IPhone map app start-up Waze got a huge boost today, thanks to a shout-out by Apple CEO Tim Cook in his letter apologizing for Apple's new, and widely-panned, iPhone Maps application.
After publicly apologizing for Apple's widely-panned new iPhone Maps application, CEO Tim Cook rattled off a list of alternative maps apps, including Google's Web-based map. Among them was Waze.
Apple also added a new featured section in the App Store pointing to alternatives to the new iPhone Maps application. Thanks to that push, Waze saw about a 40% bump in its downloads across the board today compared to its average downloads, CEO Noam Bardin told Digits.
Its downloads were also up following the launch of iOS 6, the newest iPhone operating system that included the new Apple Maps application. Waze has seen a 60% increase on daily downloads in the U.S. since the latest version of the iPhone operating system launched with Apple's new maps app, a Waze spokesperson said.
Waze is a start-up that collects map data from all its users, who can report traffic incidents and delays. It then gives directions based on that data, which is collected in real time, to find the fastest driving route. The more users contributing data, the more accurate the map — and Waze has 26 million users.
We talked with Mr. Bardin to find out more about what's happened to the app since Apple's Maps fiasco began. Here's an edited version of the interview:
Can you give me a bit of an update to what's going on with Waze? Start from the beginning.
...
http://news360.com/article/154808351
Shared via News360 for Windows Phone 7. Learn more at http://news360app.com.
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